TEXAS PATRIARCH: THE RISE AND FALL OF A FAMILY EMPIRE

 

Legends abound in stories and songs, but rarely does fact ever measure up to fiction, except in the case of Cloyce Box. From growing up in poverty in rural Depression-era Texas, to a spot as star receiver for the Detroit Lions, to the famed ranch owner of the original Southfork featured in the Dallas TV series, Cloyce Box was the real deal. And yet, he was more than a legend, more than an American gladiator on the gridiron and in the boardroom. Cloyce Box was a Texas patriarch.

 

Texas Patriarch tells the story of Cloyce Box, a larger-than-life character who ultimately overreached his ambition, as seen through the eyes of his son, Doug Box. His memoir reveals what it was like coming to terms with a father who was a true—if not deeply flawed—superman. It’s a tale of triumph and tragedy, a saga of a family empire, extraordinary wealth, and fall from grace that is bigger than the Texas sky. Doug Box’s latest book Texas Patriarch has been rated on the Amazon Bestseller list in two different categories. 

 

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CUTTER FRISCO: GROWING UP ON THE ORIGINAL SOUTHFORK RANCH

 

Doug’s first book, “Cutter Frisco: Growing up on the Original Southfork Ranch,” tells the incredible true story of life on the Box Ranch in Frisco, Texas. In this book, Doug beautifully captures those early years of magnificence and magic — albeit a magnificence and magic not meant to last.

 

Doug’s father, Cloyce Box, was a storied patriarch and entrepreneur, thought by many to be the inspiration for legendary “Dallas” character J.R. Ewing. Doug’s was a one-of-a-kind childhood replete with professional athletes, television crews, celebrities, Miss America pageants, and all the glitz and glamour of southern grandeur. But a downturn in the Texas economy would come back to haunt his family, leading to the eventual sale of Doug’s beloved horse, Cutter Frisco, and ultimately the ranch itself.

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